Marketing

A core function in most companies, marketing concerns itself with promoting, selling and distributing a product and service to customers.

The marketing curriculum is designed to provide you with a comprehensive background in contemporary marketing and the environmental forces affecting the marketing activities of the organization. You’ll look at the social and psychological determinants of consumer behaviour and use analytical tools to study economics and statistics. Plus, you’ll gain experience by taking part in projects that involve organizations from the greater Vancouver area.

Am I the right fit for this option?

It helps to be comfortable working with cross-functional teams, and you’ll require great communication skills, an ability to take the initiative and integrate both qualitative and quantitative information. Creativity and analytical skills are huge assets too.

Marketing option course requirements

Year 3
COMM 362Consumer Behaviour
COMM 363Marketing Analysis
COMM 3651Market Research
Year 4
COMM 468
Marketing Applications
And three credits from the following courses:
COMM 386RPublic Relations
COMM 3892,3Creativity in Business
COMM 4144Data Visualization and Business Analytics
COMM 460Social and Nonprofit Marketing
COMM 4615Business Development
COMM 462Integrated Marketing Communication
COMM 463Special Topics in Marketing
COMM 4646Digital Marketing
COMM 4667,8New Venture Design
COMM 467Brand Management
COMM 469International Marketing
COMM 4829
New Product Development
COMM 486FSustainability Marketing
COMM 486IPricing
1 It is recommended that COMM 365 be taken in Year 3, but it may also be taken in Year 4.
2 Formerly numbered COMM 486K and titled Creativity.
3 COMM 389 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.
4 COMM 414 may only be used to fulfill requirements toward either the Marketing or Global Supply Chain and Logistics Management option, but not both.
5 Formerly titled Sales Management.
6 Formerly titled E-Marketing.
7 COMM 466 may used to satisfy the COMM 468 or COMM 46x requirement (3 credits) in the Marketing option and the COMM 49x requirement (3 credits equivalent to COMM 497) in Year 4. Alternatively, up to all 6 credits may be applied toward elective requirements. Students may take both COMM 466 and COMM 468 for credit. Students may receive credit for only one of COMM 466 and COMM 497.
8 COMM 466 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.
9 COMM 482 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.
Other Marketing courses
COMM 486SDecoding Social Media

Recommended electives

  • The behavioural aspects of marketing decisions include elective courses from such disciplines as sociology, psychology, and cultural anthropology.
  • The economic aspects of marketing decisions include elective courses from such disciplines as economics, geography, and political science.
  • The quantitative aspects of marketing decisions include elective courses from such disciplines as mathematics, computer science, management science, and senior level statistics.

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