Marketing
A core function in most companies, marketing concerns itself with promoting, selling and distributing a product and service to customers.
Am I the right fit for this option?
The marketing curriculum is designed to provide you with a comprehensive background in contemporary marketing and the environmental forces affecting the marketing activities of the organization. You’ll look at the social and psychological determinants of consumer behaviour and use analytical tools to study economics and statistics. Plus, you’ll gain experience by taking part in projects that involve organizations from the greater Vancouver area.
It helps to be comfortable working with cross-functional teams, and you’ll require great communication skills, an ability to take the initiative and integrate both qualitative and quantitative information. Creativity and analytical skills are huge assets too.
Marketing option course requirements
| Year 3 | |
| COMM 362 | Consumer Behaviour |
| COMM 363 | Marketing Analysis |
| COMM 3651 | Market Research |
| Year 4 | |
| COMM 468 | Marketing Applications |
| And three credits from the following courses: | |
| COMM 386R | Public Relations |
| COMM 386U | Social Media Strategy |
| COMM 3892,3 | Creativity in Business |
| COMM 4144 | Data Visualization and Business Analytics |
| COMM 460 | Social and Nonprofit Marketing |
| COMM 4615 | Business Development |
| COMM 462 | Integrated Marketing Communication |
| COMM 463 | Special Topics in Marketing |
| COMM 4646 | Digital Marketing |
| COMM 4667,8 | New Venture Design |
| COMM 467 | Brand Management |
| COMM 469 | International Marketing |
| COMM 4829 | New Product Development |
| COMM 48410 | Sustainability Marketing |
| COMM 486I | Pricing (not offered in 2017W) |
1 It is recommended that COMM 365 be taken in Year 3, but it may also be taken in Year 4.2 Formerly numbered COMM 486K and titled Creativity.3 COMM 389 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.4 COMM 414 may be used to fulfill requirements toward a maximum of one of the following three options: Global Supply Chain and Logistics Management, Marketing, or Operations and Logistics.5 Formerly titled Sales Management.6 Formerly titled E-Marketing.7 COMM 466 may used to satisfy the COMM 468 or COMM 46x requirement (3 credits) in the Marketing option and the COMM 49x requirement (3 credits equivalent to COMM 497) in Year 4. Alternatively, up to all 6 credits may be applied toward elective requirements. Students may take both COMM 466 and COMM 468 for credit. Students may receive credit for only one of COMM 466 and COMM 497.8 COMM 466 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.9 COMM 482 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.10 Formerly numbered COMM 486F. | |
| Other Marketing courses | |
| COMM 486S | Decoding Social Media |
Recommended electives
- The behavioural aspects of marketing decisions include elective courses from such disciplines as sociology, psychology, and cultural anthropology.
- The economic aspects of marketing decisions include elective courses from such disciplines as economics, geography, and political science.
- The quantitative aspects of marketing decisions include elective courses from such disciplines as mathematics, computer science, management science, and senior level statistics.
Careers in Marketing
Marketing interacts with nearly every aspect of business. A degree in Marketing gives you the tools to help businesses understand its target audiences and develop communication strategies to attract and retain customers. From market research to public relations and brand management, career opportunities in Marketing are varied and adaptable.