Marketing

A core function in most companies, marketing concerns itself with promoting, selling and distributing a product and service to customers.

Am I the right fit for this option?

The marketing curriculum is designed to provide you with a comprehensive background in contemporary marketing and the environmental forces affecting the marketing activities of the organization. You’ll look at the social and psychological determinants of consumer behaviour and use analytical tools to study economics and statistics. Plus, you’ll gain experience by taking part in projects that involve organizations from the greater Vancouver area.

It helps to be comfortable working with cross-functional teams, and you’ll require great communication skills, an ability to take the initiative and integrate both qualitative and quantitative information. Creativity and analytical skills are huge assets too.

Marketing option course requirements

Year 3
COMM 362Consumer Behaviour
COMM 363Marketing Analysis
COMM 3651Market Research
Year 4
COMM 468
Marketing Applications
And three credits from the following courses:
COMM 386RPublic Relations
COMM 386USocial Media Strategy
COMM 3892,3Creativity in Business
COMM 4144Data Visualization and Business Analytics
COMM 460Social and Nonprofit Marketing
COMM 4615Business Development
COMM 462Integrated Marketing Communication
COMM 463Special Topics in Marketing
COMM 4646Digital Marketing
COMM 4667New Venture Design
COMM 467Brand Management
COMM 469International Marketing
COMM 4828
New Product Development
COMM 4849Sustainability Marketing
COMM 486IPricing (not offered in 2019W)
1 It is recommended that COMM 365 be taken in Year 3, but it may also be taken in Year 4.
2 Formerly numbered COMM 486K and titled Creativity.
3 COMM 389 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.
4 COMM 414 may be used to fulfill requirements toward a maximum of one of the following three options: Global Supply Chain and Logistics Management, Marketing, or Operations and Logistics.
5 Formerly titled Sales Management.
6 Formerly titled E-Marketing.
7 COMM 466 is a 6-credit, by-application course. Only 3 credits can be used toward Marketing option requirements. You can use COMM 466 to satisfy the COMM 468 requirement, however, you must then take an additional Year 4 Marketing course to satisfy Marketing option requirements. Visit the COMM 466 course page for application instructions and a full list of the different combinations in which the 6 credits can be used toward your degree requirements. Note that you can receive credit for only one of COMM 466 and COMM 497.
8 COMM 482 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.
9 Formerly numbered COMM 486F.

Recommended electives

  • The behavioural aspects of marketing decisions include elective courses from such disciplines as sociology, psychology, and cultural anthropology.
  • The economic aspects of marketing decisions include elective courses from such disciplines as economics, geography, and political science.
  • The quantitative aspects of marketing decisions include elective courses from such disciplines as mathematics, computer science, management science, and senior level statistics.

Careers in Marketing

Marketing interacts with nearly every aspect of business. A degree in Marketing gives you the tools to help businesses understand its target audiences and develop communication strategies to attract and retain customers. From market research to public relations and brand management, career opportunities in Marketing are varied and adaptable.


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