Marketing
A core function in most companies, marketing concerns itself with promoting, selling and distributing a product and service to customers.
Am I the right fit for this option?
The marketing curriculum is designed to provide you with a comprehensive background in contemporary marketing and the environmental forces affecting the marketing activities of the organization. You’ll look at the social and psychological determinants of consumer behaviour and use analytical tools to study economics and statistics. Plus, you’ll gain experience by taking part in projects that involve organizations from the greater Vancouver area.
It helps to be comfortable working with cross-functional teams, and you’ll require great communication skills, an ability to take the initiative and integrate both qualitative and quantitative information. Creativity and analytical skills are huge assets too.
Marketing option course requirements
| Year 3 | |
| COMM_V 362 | Consumer Behaviour |
| COMM_V 363 | Marketing Analysis |
| COMM_V 3651 | Market Research |
| Year 4 | |
| COMM_V 468 | Marketing Applications |
| And three credits from the following courses: | |
| COMM_V 386U | Social Media Strategy |
| COMM_V 3892 | Creativity in Business |
| COMM_V 4143 | Data Visualization and Business Analytics |
| COMM_V 460 | Social and Nonprofit Marketing |
| COMM_V 461 | Business Development |
| COMM_V 462 | Integrated Marketing Communication (not offered in 2025W) |
| COMM_V 463 | Public Relations |
| COMM_V 464 | Digital Marketing |
| COMM_V 4664 | New Venture Design |
| COMM_V 467 | Brand Management |
| COMM_V 4825 | New Product Development |
| COMM_V 484 | Sustainability Marketing |
1 It is recommended that COMM_V 365 be taken in Year 3, but it may also be taken in Year 4.2 COMM_V 389 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.3 COMM_V 414 may be used to fulfill requirements toward a maximum of one of the following three options: Global Supply Chain and Logistics Management, Marketing, or Operations and Logistics.4 COMM 466 is a 6-credit, by-application course. Only 3 credits can be used toward Marketing option requirements. You can use COMM_V 466 to satisfy the COMM_V 468 requirement, however, you must then take an additional Year 4 Marketing course to satisfy Marketing option requirements. Visit the COMM_V 466 course page for application instructions and a full list of the different combinations in which the 6 credits can be used toward your degree requirements. Note that you can receive credit for only one of COMM_V 466 and COMM_V 497.5 COMM_V 482 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both. | |
Recommended electives
- The behavioural aspects of marketing decisions include elective courses from such disciplines as sociology, psychology, and cultural anthropology.
- The economic aspects of marketing decisions include elective courses from such disciplines as economics, geography, and political science.
- The quantitative aspects of marketing decisions include elective courses from such disciplines as mathematics, computer science, management science, and senior level statistics.
Careers in Marketing
Marketing interacts with nearly every aspect of business. A degree in Marketing gives you the tools to help businesses understand its target audiences and develop communication strategies to attract and retain customers. From market research to public relations and brand management, career opportunities in Marketing are varied and adaptable.