Marketing

A core function in most companies, marketing concerns itself with promoting, selling and distributing a product and service to customers.

Am I the right fit for this option?

The marketing curriculum is designed to provide you with a comprehensive background in contemporary marketing and the environmental forces affecting the marketing activities of the organization. You’ll look at the social and psychological determinants of consumer behaviour and use analytical tools to study economics and statistics. Plus, you’ll gain experience by taking part in projects that involve organizations from the greater Vancouver area.

It helps to be comfortable working with cross-functional teams, and you’ll require great communication skills, an ability to take the initiative and integrate both qualitative and quantitative information. Creativity and analytical skills are huge assets too.

Marketing option course requirements

Year 3
COMM_V 362Consumer Behaviour
COMM_V 363Marketing Analysis
COMM_V 3651Market Research
Year 4
COMM_V 468
Marketing Applications
And three credits from the following courses:
COMM_V 386USocial Media Strategy
COMM_V 3892Creativity in Business
COMM_V 4143Data Visualization and Business Analytics
COMM_V 460Social and Nonprofit Marketing
COMM_V 461
Business Development
COMM_V 462Integrated Marketing Communication (not offered in 2025W)
COMM_V 463
Public Relations
COMM_V 464
Digital Marketing
COMM_V 4664New Venture Design
COMM_V 467Brand Management
COMM_V 4825
New Product Development
COMM_V 484
Sustainability Marketing
1 It is recommended that COMM_V 365 be taken in Year 3, but it may also be taken in Year 4.
2 COMM_V 389 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.
3 COMM_V 414 may be used to fulfill requirements toward a maximum of one of the following three options: Global Supply Chain and Logistics Management, Marketing, or Operations and Logistics.
COMM 466 is a 6-credit, by-application course. Only 3 credits can be used toward Marketing option requirements. You can use COMM_V 466 to satisfy the COMM_V 468 requirement, however, you must then take an additional Year 4 Marketing course to satisfy Marketing option requirements. Visit the COMM_V 466 course page for application instructions and a full list of the different combinations in which the 6 credits can be used toward your degree requirements. Note that you can receive credit for only one of COMM_V 466 and COMM_V 497.
5 COMM_V 482 may only be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.

Recommended electives

  • The behavioural aspects of marketing decisions include elective courses from such disciplines as sociology, psychology, and cultural anthropology.
  • The economic aspects of marketing decisions include elective courses from such disciplines as economics, geography, and political science.
  • The quantitative aspects of marketing decisions include elective courses from such disciplines as mathematics, computer science, management science, and senior level statistics.

Careers in Marketing

Marketing interacts with nearly every aspect of business. A degree in Marketing gives you the tools to help businesses understand its target audiences and develop communication strategies to attract and retain customers. From market research to public relations and brand management, career opportunities in Marketing are varied and adaptable.


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