COMM 389 - Creativity in Business

Today’s knowledge economy requires people who can combine their thinking, knowledge, skills and values in imaginative ways to work inside complex environments and solve diverse business problems. According to leading industry reports, companies that actively foster creative thinking outperform their rivals in revenue growth, market share and competitive leadership. This course will challenge you to develop your personal and professional creativity. It will engage you to approach situations, collaborate and execute projects using creative thinking tools.

Note: COMM 389 was formerly numbered COMM 486K and titled Creativity. COMM 389 can be used to fulfill requirements toward either the Marketing or Entrepreneurship option, but not both.