Careers in Marketing

Employment outlook and opportunities

All businesses must have a strategy and process for marketing their products or services. Marketing drives profits, so it is one of the core functional areas in most companies. A career in marketing allows you to work in a variety of industries and settings. In many consumer product and similar “marketing-driven” companies, senior management comes from the marketing function.

People enter marketing careers in different ways. Entry-level positions are available to individuals with business or liberal arts undergraduate degrees, or to those who have had sales experience. Analytical ability, communication skills, and creativity are key competencies for entry-level positions. For mid-level and higher marketing management positions in larger organizations, an MBA degree is quite valuable since most MBA programs provide coursework in strategic planning and organizational behaviour – both important to the marketing function. For students interested in pursuing a communications-centric career track, there are graduate degree programs that focus on integrated marketing communications.

Skill set required

  • Communication skills
  • Strategic thinking skills
  • Analytical skills
  • Creativity
  • Interpersonal skills
  • Ability to multitask
  • Leadership skills
  • Ability to take initiative
  • Working with cross-functional teams
  • Problem-solving skills
  • Ability to integrate qualitative and quantitative information

Marketing Co-op

Get Marketing experience during your degree. Business Co-op students complete a total of 12 months of full-time, paid work with up to three different companies. Past Marketing Co-op students have worked at companies including SAP, Telus, BC Hydro, A&W, Colgate, Procter & Gamble, Vancouver Whitecaps and more.

Brand Management Mentorship Program

The Brand Management Mentorship Program (BMMP) runs each summer and is open to students entering their last two years in the BCom program. BMMP provides students with skills and an understanding of brand management that will enable them ace the interview and recruitment process.

Selected 3rd and 4th Year students wanting to pursue careers in brand management are also given a rare opportunity to interview with top consumer packaged goods and marketing companies in Toronto. Details about the program are posted on COOL in Term 2, with applications due near the end of the term.

Start a career in Marketing

Some potential future career paths include working in:

  • Market Research
  • Brand Management
  • Product Marketing
  • Advertising
  • Public Relations and Communications
  • Digital Marketing
  • Promotions/Sales
  • Social Media
  • Business Development

Additional education or certification may be required for some occupations (e.g. completion of association registration, a professional program, or specialized studies).

Who hires BCom Marketing grads?

  • Advertising in Print
  • Antarctica Digital
  • Auto West Group
  • Aveda
  • BCHydro
  • Canucks Sports & Entertainment
  • Colgate Palmolive
  • Cossette
  • Global Relay
  • Google
  • HSBC
  • Hyatt Regency
  • Imperial Oil
  • Ipsos Reid
  • Kraft Canada
  • Labatt Breweries
  • Lululemon Athletica
  • Maple Leaf Foods
  • Nestle Canada
  • Procter & Gamble
  • Royal Bank of Canada
  • Sears
  • Staples
  • Titan Communications
  • Unilever Canada

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