Business Analytics concentration

Learn how Big Data is changing the way organizations face business challenges.

Big Data is transforming our daily lives, businesses, and our society at large. With the advance of mobile computing, social media, and the Internet of Things, companies can collect detailed data on various individual, organizational, and societal activities. Business Analytics allows one to analyze such Big Data to extract insights and to make data-driven decisions on business and societal problems. The Business Analytics concentration will expose you to the concepts and techniques in business analytics and decision making, enabling you to thrive in the data-driven business world. 

Course requirements

Completion of the Business Analytics concentration does not require pre-approval or special admission. If you would like to pursue this concentration, complete a total of 12 credits of analytics-related courses as listed below. 

The 12 credits also count toward fulfillment of your electives requirement, but note that COMM courses cannot be counted as non-Commerce electives. If the courses you take for the concentration overlap with the courses you take for an option, you can double count a maximum of 3 credits of coursework toward concentration and option requirements in your degree.

After you've applied to graduate, we'll provide instructions for how to declare the concentration so that it will appear on your academic transcript.

Business Analytics requirements
9 credits from:
COMM 3371
Business Programming and Analytics
COMM 3652Market Research
COMM 4143Data Visualization and Business Analytics
COMM 4154Quantitative Policy Analysis
COMM 4375Database Technology
And 3 credits from:
COMM 3356Information Systems Technology and Development
COMM 3637Marketing Analysis
COMM 4438Service Operations
COMM 4499Supply Chain Management
COMM 46410Digital Marketing
1 Starting in 2019W, you will receive credit for only one of CPSC 103 and COMM 337. If you took both courses prior to 2019W, you will receive credit for both.
2 COMM 365 can be counted toward both the Business Analytics concentration and the Marketing option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
COMM 414 can be counted toward both the Business Analytics concentration and one of either the Global Supply Chain and Logistics Management, Marketing, or Operations and Logistics options. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
4 COMM 415 can be counted toward both the Business Analytics concentration and the Operations and Logistics option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
5 COMM 437 can be counted toward both the Business Analytics concentration and the Business Technology Management option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
6 COMM 335 can be counted toward both the Business Analytics concentration and the Business Technology Management option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
7 COMM 363 can be counted toward both the Business Analytics concentration and the Marketing option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
8 COMM 443 can be counted toward both the Business Analytics concentration and the Operations and Logistics option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
9 COMM 449 can be counted toward both the Business Analytics concentration and the Operations and Logistics option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.
10 COMM 464 can be counted toward both the Business Analytics concentration and the Marketing option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.

Will the Business Analytics concentration appear on my transcript?

Yes! Successful completion of the Business Analytics concentration will be noted on your transcript after graduation.


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