Business Analytics Concentration
Learn how Big Data is changing the way organizations face business challenges.
Big Data is transforming our daily lives, businesses, and our society at large. With the advance of mobile computing, social media, and the Internet of Things, companies can collect detailed data on various individual, organizational, and societal activities. Business Analytics allows one to analyze such Big Data to extract insights and to make data-driven decisions on business and societal problems. The Business Analytics concentration will expose you to the concepts and techniques in business analytics and decision making, enabling you to thrive in the data-driven business world.
Course requirements
Completion of the Business Analytics concentration does not require pre-approval or special admission. If you would like to pursue this concentration, complete a total of 12 credits of analytics-related courses as listed below.
The 12 credits also count toward fulfillment of your electives requirement, but note that COMM courses cannot be counted as non-Commerce electives. If the courses you take for a concentration overlap with the courses you take for an option or minor, you can double count a maximum of 3 credits of coursework in your degree toward both the concentration and one of either one option or one minor.
After you've applied to graduate, we'll provide instructions for how to declare the concentration so that it will appear on your academic transcript.
| Business Analytics requirements | |
| 9 credits from: | |
| COMM 3241 | People Analytics |
| COMM 3372 | Business Programming and Analytics |
| COMM 3653 | Market Research |
| COMM 4144 | Data Visualization and Business Analytics |
| COMM 4155 | Quantitative Policy Analysis |
| COMM 4376,7 | Database Technology |
| And 3 credits from: | |
| COMM 3356 | Information Systems Technology and Development |
| COMM 3633 | Marketing Analysis |
| COMM 4435 | Service Operations |
| COMM 4495 | Supply Chain Management |
| COMM 4643 | Digital Marketing |
1 COMM 324 can be counted toward both the Business Analytics concentration and the Organizational Behaviour and Human Resources option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.2 Starting in 2019W, you will receive credit for only one of CPSC 103 and COMM 337. If you took both courses prior to 2019W, you will receive credit for both. Note that CPSC 103 cannot be used in place of COMM 337 for the Business Analytics concentration.3 One of COMM 363, COMM 365, COMM 414, or COMM 464 can be counted toward both the Business Analytics concentration and the Marketing option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.4 COMM 414 can be counted toward both the Business Analytics concentration and one of either the Global Supply Chain and Logistics Management, Marketing, or Operations and Logistics options. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.5 One of COMM 414, COMM 415, COMM 443, or COMM 449 can be counted toward both the Business Analytics concentration and the Operations and Logistics option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.6 One of COMM 335 or COMM 437 can be counted toward both the Business Analytics concentration and the Business Technology Management option. A maximum of three credits of coursework within your degree can be applied to fulfill both option and concentration requirements.7 Credit will only be given for one of COMM 437 and CPSC 304. Note that CPSC 304 cannot be used in place of COMM 437 for the Business Technology Management option or Business Analytics concentration. | |
Will the Business Analytics concentration appear on my transcript?
Yes! Successful completion of the Business Analytics concentration will be noted on your transcript after graduation.