COMM 466 - New Venture Design

Jointly offered by the Faculties of Applied Science and the UBC Sauder School of Business, and now open to students from all faculties, the goal of the course is to provide students with knowledge and experience related to the formation of entrepreneurial enterprises based on the development of a new product or process.

This course has been endowed with a financial gift from Dr. Ken Spencer that provides funds for student teams to develop their product or process and compete at business plan and engineering competitions. New Venture Design student teams have gained recognition and won prizes in each of the last several years. Teams have seen success in competitions including CBC’s Dragon’s Den, New Ventures BC, Lee Kuan Yew Global Business Plan Competition in Singapore, and Queens University to name a few. The main benefits of these competitions however is to gain experiences, find mentors, and build contacts.

During the course, teams of five or six students will propose one or more products, then evaluate the products based on their potential market, their estimated manufacturing and distribution costs, and other factors. The output from the course will be the development of a business plan for a proposed new enterprise, and the demonstration of a prototype of the product. Commerce students will primarily lead the business plan development, and students in engineering will primarily lead the prototype development. For example, the product can be a new physical device, a new software product, or a new engineering process. Lectures in the course will address creativity, market definition, financial projections, the design cycle, product marketing, manufacturing, distribution, support and repair.

Admission to COMM 466 (cross-listed with APSC 486) is by application only. Visit for instructions on how to apply. Applications for the 2018 Winter Session are due by 9:00am May 1, 2018 (this deadline is firm). Students completing the Entrepreneurship option must submit an application for admission if they wish to take the course.

Note: COMM 466 is 6 credits and will encompass the entire school year. BCom students can use this course to satisfy the COMM 468 or COMM 46x requirement (3 credits) in the Marketing option, or COMM 466 (3 credits) in the Entrepreneurship option; and the COMM 49x requirement (3 credits equivalent to COMM 497) in Year 4. Alternatively, up to all 6 credits may be applied toward elective requirements. Students may take both COMM 466 and COMM 468 for credit. Students may receive credit for only one of COMM 466 and COMM 497.

Course credits:

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