The objective of this class is to provide students with a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between...
3 CREDITS
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This course explores the core principles of marketing within the context of social and environmental causes including healthcare, sustainability, public safety and human rights. Fundamental marketing strategies are reinforced as they relate to: 1) non-profits, 2) social marketing designed...
3 CREDITS
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Business Development is the link between the internal segments of a firm including marketing, sales, product development, customer service, and the external segment involving partners, new business opportunities, and clients. Whether we are developing business for a product, a professional service...
3 CREDITS
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Integrated: means we look at all the possible and reasonable ways to communicate. It is "media neutral" which means that we look at posters, TV, websites, employee communications, and email campaigns with no bias. At Sauder you may choose take a course on digital media, it is COMM 464. This...
3 CREDITS
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Public relations is the field within business that strategically develops organizational reputation. In very recent years, reputation management – based on the establishment of trust through public engagement, crisis management, and social responsibility – has developed into a top priority of...
3 CREDITS
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The purpose of this course is to prepare you as a manager to leverage the power of the Internet and make intelligent strategic and tactical digital decisions. The course will include:Looking at earned, owned and bought digital media and how each converge with one another.The use of social media in...
3 CREDITS
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Jointly offered by the Faculties of Applied Science and the UBC Sauder School of Business, and now open to students from all faculties, the goal of the course is to provide students with knowledge and experience related to the formation of entrepreneurial enterprises based on the development of a...
6 CREDITS
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Brand management is a fundamental element of competitive strategy. This course is intended for those interested in learning how brands are managed as strategic assets. In addition to those pursuing a career in marketing, the course will also be of interest to those pursuing careers in strategy...
3 CREDITS
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This is an applied-learning, directed-studies course intended to serve as the capstone experience of students’ marketing education at Sauder. Student teams will be expected to work independently to create a professional marketing plan for a real corporate client. To meet this expectation and to...
3 CREDITS
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This course provides a practical overview of the key elements of international marketing and issues businesses face when entering and operating in foreign markets. The course is designed to provide students with an opportunity to synthesize and apply existing marketing knowledge. Lectures will be...
3 CREDITS
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