Careers in General Business

Employment outlook and opportunities

Business leaders increasingly recognize the value of generalists who are able to move within organizations as different needs and opportunities arise. This option was designed to meet the needs of the business community and for students who prefer a more general business education.

In addition to the standard Commerce core subjects, you’ll take courses in Logistics and Production Management, Commercial Law, Policy Analysis, New Enterprise Development, and International Business. You’ll also complete at least one sequence of analysis courses to the 400-level. In keeping with the generalist nature of this option, students will not be permitted to take more than three courses in any option area (beyond the common core requirements).

General Business Management demands a general understanding of business, including marketing, sales, accounting, human resources, finance and logistics, coupled with a strong ability to lead teams, motivate employees, generate revenue and cut costs. As a result, students who graduate from this program are able to readily adapt to a variety of business situations.

Build a career in business management

There are many career opportunities in general business management, from running your own business to working as a management trainee in a Fortune 500 company. Career paths typically start with management trainee programs and lead to operations management or general management positions. Entrepreneurial activities are well supported by a general business management education.