COMM 336 - Introduction to e-Business

The advent of the Internet and the World Wide Web has had a profound effect on the ways that firms conduct business. The Economist magazine once reported, “No company can any longer afford to ignore the internet, even if it does not sell much or anything at all online.”1 Firms must rethink how they generate and deliver value, as well as how they attract and retain customers. The purpose of this course is to help students develop a broad understanding of the emerging forces that shape e-business and how e-business can be used as a tool for business value. Specifically, the course will cover the following topics: E-Business strategy development framework The language (jargon) of e-Business Frameworks for understanding e-Business models and markets.

Learning objectives

The objectives of this course are:

  • to teach the skills required for developing, consulting, and managing e-business programs.
  • to examine and analyze the different applications of e-business: B2C and B2B.
  • to map the fundamental concepts and terminology of current developments in e-business.
  • to provide an understanding of the key technologies driving e-business.
  • to develop a plan for evaluating the attractiveness of an e-business venture.
  • to discuss managerial and social impacts such as emerging e-business strategies and intellectual property effects.
  • to look ahead at the future of e-business.

1Anonymous, “E-Commerce takes off.” The Economist, 15 May 2004, p.9

Prerequisite: One of COMM 205, COMM 391.

Course credits:
3

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