COMM 311 - Research Theory for Commerce Scholars

Using Ph.D. style pedagogy, you will be introduced to the various research methods utilized by business researchers to help prepare you for your research mentorship and future research projects. The course will provide a broad overview of the research process including picking a research question, designing a study, choosing appropriate methodology, designing a data collection effort, coding and analyzing data, communicating results, and the peer review process.

The course will not make you an expert in any particular method or research design. But it should prepare you to identify which designs and methods would be most appropriate to delve more deeply into to answer your own future research questions. You also will build a competency in helping to review other people’s research.

Note: COMM 311 will no longer be offered after 2023W. It is presented here for historical reference.