COMM 486I - Pricing

This course is designed to equip you with the concepts, techniques, and latest thinking bearing on pricing issues, with an emphasis on ways in which you can help a firm to improve its pricing. The first half of the course covers the fundamental analytical tools, theories and conceptual frameworks needed for formulating pricing strategies. From this part of the course, you will learn not only how to analyze costs, customers, and competitors in order to formulate proactive pricing strategies, but also specific ideas that you can use to help a firm to improve its pricing. The second half of the course focuses on commonly-used pricing tactics. This part of the course will help you to gain insights into successful pricing strategies in various industries and discuss how to improve a firm’s pricing through a sophisticated pricing structure. The topics of discussion include price promotions, price bundling, price discrimination, versioning, nonlinear pricing, pricing through a distribution channel, dynamic pricing, etc.

Learning objectives

Upon successful completion of this course, students will:

• have in-depth knowledge of current pricing practices in diverse industries.
• understand the state-of-the-art analytical framework for making proactive pricing decisions.
• master the basic quantitative techniques for analyzing and making profitable pricing decisions.
• have improved acumen for strategic thinking, to excel in today’s competitive business environment.

Note: COMM 486I will not be offered in 2023W.