COMM 386J - Strategies for Responsible Business
This course will provide students with an understanding of the positive and negative impacts business can have economically, socially, and environmentally – and how long-term, strategic decision making can unlock business opportunities while addressing these societal issues. The language and tools of sustainability and responsibility are a new standard currency in business, and understanding the long-term impacts of business decisions can lead to more successful business models that readily adapt to the demands of new evolving markets.
Upon successful completion of this course, students will have the knowledge and skills to:
- Explain, analyze, and assess the role of responsible business in society.
- Apply reasoning and decision frameworks to help structure and clarify difficult and incomplete decision problems.
- Identify common decision traps and failures of reasoning in the context of strategic decision making.
- Design and apply organizational processes to reduce the impact of individual decision failures.
- Anticipate and respond to the ethical challenges that they will face as managers in a variety of organizations.
- Monitor and evaluate corporate reputation and identify emerging threats.
- Engage effectively with key external stakeholders and manage values-based conflicts.
- Audit and report corporate sustainability performance using a variety of frameworks.
- Identify opportunities for innovation and new business development in response to evolving market demands and stakeholder pressures.
Note: COMM 386J is open to BCom students in Year 3 or above. The course may be counted toward the Sustainability concentration.