Online presence and LinkedIn

Build your online presence

What do you do when you’re curious about someone? Chances are you’ll look them up online. Many employers and recruiters do the same thing. That’s why it’s important to properly manage your digital brand – to have a visible, credible online presence. Here’s how to start.


Engage on LinkedIn

One of the first things you can do to boost your online presence is to complete your LinkedIn profile. After all, reportedly 90% of Fortune 100 companies use LinkedIn to find future hires.

After you’ve completed your profile, you’re ready to start engaging with the LinkedIn community. You can research companies, join industry groups and contribute to online discussions. All this will help you build your network early, before you need it.

LinkedIn is also the place for your multimedia resume; for example, you can link your profile to your blog, video resume, and digital portfolio - whatever you’re working on that can help your story stand out.


Start tweeting

You can also use Twitter to stay informed about your professional interests. It’s another way to connect with like-minded people and increase your online visibility. Twitter can help you showcase your personality and develop an authentic online voice, 140 characters at a time.


Get a Google+ profile

Google+ is similar to other social networks, with one big difference: it’s connected to the largest search engine in the world. Many companies use a Google+ page to improve their visibility in search results, and you can too.

  • Learn more in this article about why you need to be on Google+
  • New to Google+? Read this overview



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