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UBC Sauder/Kabam Games Varsity Challenge

February 8, 2019

Are you interested in mobile gaming analytics and a chance to win $10,000? UBC Sauder and Kabam Games invite you to participate in the 2019 Varsity Challenge.

Kabam operates mobile games using the freemium model where the game is free to play, but purchase of virtual items can enhance player experience. Mobile games success relies on digital advertising for promotion and user acquisition. In order to optimize advertising spend, the analytics team must identify as quickly as possible the value of a player so the return can be calculated and the User Acquisition Marketing team can re-balance its advertising budget.

The challenge is to create a predictive model that estimates the value of users for one of Kabam’s hit games. Full-time UBC students can participate in teams of up to 4. The winning team will earn a prize of $10,000!

Kick-off event: Friday, March 1, 2019
Team registration deadline: Sunday, March 3, 2019
Final submission deadline: Tuesday, April 9, 2019

Learn more and register your team


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